Are you unaffiliated with any particular insurance company? It might be time to consider partnering with insurance companies so that you can offer your customers more value and keep them coming back to you rather than going somewhere else.
In this article, we’ll cover five ways to partner with insurance companies so that your business can become the one people think of when they need to get things done in the insurance industry!
Here are the 5 ways to partner with insurance companies:
1) Become A Trusted Resource
Insurance companies rely on safe, reliable vendors that can consistently provide quality care. If you partner with an insurance company early on in your business, you will be more likely to become a trusted resource for them and other clients as well.
As an added bonus, building up strong professional relationships with insurance companies can help build your business’ credibility in general. This is especially true if you target certain niches within healthcare where your business may have less experience than others.
Being seen as a trusted resource for insurance companies can also lead to referrals from existing customers who are also working with insurance providers. Referrals are always welcome, but they’re even better when they come from established businesses or people who have previously worked together.
Successfully partnering with insurance companies isn’t easy, but it can be well worth it. If you are interested in building relationships within a specific niche of healthcare, one of your best bets is to partner with insurance companies from day one. Take care of their clients and they may become regular clients themselves.
2) Prepare For The Conversation
To make sure you have a productive conversation with your insurance company, you need to be prepared. When scheduling a call, have your brief prepared in advance and make sure you’re fully versed in its contents. This will help you feel more confident about what you’re discussing and will encourage further questions from your potential partner.
Once you’ve prepared, schedule a call and arrive ready for a productive discussion. Before you dial in, make sure to have your brief ready and a list of questions handy. This will help ensure that you get all of your important points across while also giving them an opportunity to see what they can do for you.
Now that you’re prepared, you can prepare for your call. Follow these tips to ensure that it’s as productive as possible
The conversation you have with your insurance company is an important one. If done correctly, it can lead to a productive partnership between your company and theirs. Follow these tips for what you should prepare before, during, and after your call for a smooth transition into potential partnerships.
3) Start Small, But Take Big Steps Forward
Start small. You don’t need to partner with an insurance company that covers every state or every client. Pick one state and go for it, says McBride. Build relationships, add new partners and expand from there. But pick a big goal and write it down in your business plan. What do you want from your partnerships?
Once you set your big goal, start by asking yourself two questions. First, how will partnership impact your customers? Then, how will it impact your bottom line?
Understand that partnerships can’t be forced. You won’t sign a contract and receive a call from an insurance company wanting to partner right away. Build it and they will come, says McBride. He advises sitting down and asking yourself what value you can offer insurance companies. Then, reach out and build a relationship based on your strengths, offering them resources or knowledge about niche areas that are of interest to them.
Once you have a partnership, it’s important that you continue that relationship. McBride advises engaging insurance companies by building on what you’ve learned about them and how your business helps them. This shows a commitment to long-term success and value for their company. He also recommends leveraging your network of contacts within the industry to find new potential partners. Start small—but take big steps forward. Your goal is expansion!
4) Start Conversations With People Who Matter
There are many different ways that you can start a conversation with someone. One of my favorite ways is at networking events and meetings because you can approach people who may know you or your business.
For me, I don’t miss any opportunity whenever I attend meetings, conferences, religious or political gatherings. These events let me talk directly to someone on any relevant issue irrespective of their positions or offices.
If you have any problems or questions, they can point you in the right direction and help you connect to resources that are available but may not be easily found on your own. It’s also a great way to talk directly to someone who matters and is relevant in your industry or field.
In my experience, you can start a conversation right there and then, and it’s much easier than sending an email or calling later on. They are also much more open because they aren’t distracted by whatever else they were doing before you came up and started talking with them.
5) Work On A Solution That Makes Sense For Everyone
If you’re seeking compensation for a medical bill, it’s your job as an entrepreneur to make sure that your solution makes sense for both parties. Negotiating a mutually beneficial deal is key; after all, you would want to pay only what’s fair and necessary.
Take that into consideration when coming up with solutions and approaches. Doing so ensures better results down the line, ultimately resulting in solid returns for your business.
If you offer a solution that benefits both parties, then they’re more likely to work together and come up with a win-win scenario. They’ll understand your needs and why you’re seeking compensation for costs.
If you want to build a strong relationship with your insurance company, avoid making demands. Instead, take a collaborative approach and work on coming up with solutions that make sense for everyone involved. Most of all, be friendly and treat your insurer as a partner in your business rather than an adversary. Doing so will help bring about great results for you both long term.
In short, it’s always worth your time and energy as an entrepreneur to seek out and work on solutions that benefit both you and your insurance provider. The moment you focus on what’s in it for them, a mutually beneficial solution becomes possible, making your business more profitable in turn.